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The Value Proposition

Today we'll be talking about...What "strategic intelligence" means for you

Introduction

In the last newsletter, I shared why I'm evolving from copywriting tactics to strategic intelligence.

Or is it "strategery...?"

Today, let me show you exactly what that means and why it makes you more valuable.

Here's the difference in action.

Let's say you're analyzing LinkedIn's recent "Only on LinkedIn Ads" campaign.

Most marketing content focuses on the tactics:

• "Notice how they address wasted ad spend directly"
• "See the professional context messaging"
• "Look at the premium positioning approach"

That's useful if you're writing similar copy. But strategic intelligence asks different questions:

• Why did pain point dramatization work for an established platform?
• What market conditions made precision positioning beat feature lists?
• How did they transform higher costs into premium value?

Those insights help you spot opportunities in completely different industries.

The multi-AI advantage.

Here's where it gets interesting. When I ran LinkedIn's campaign through my three AI models, each found different strategic patterns:

ChatGPT focused on the competitive moat angle: how they used professional data exclusivity to justify premium pricing over Google and Facebook.

Claude identified the mindset psychology: how professional context creates receptivity advantages that general social platforms can't replicate.

Gemini spotted the market education strategy: how they redefined the conversation from cost-per-click to value-per-lead through waste dramatization.

Individually, each insight is helpful.

Together, they reveal why LinkedIn's "precision positioning" strategy worked and where similar approaches could succeed today.

Cross-industry pattern recognition.

This is where strategic intelligence becomes invaluable.

That same "pain point dramatization + precision positioning" pattern shows up in:

Cybersecurity: How Axonius dramatized IT complexity waste, then positioned their control platform as the precise solution (27% brand recall increase)

Security Software: How SentinelOne highlighted human-dependent security inefficiencies, then presented AI as superhuman precision (anchored largest cybersecurity IPO)

Enterprise Protection: How Barracuda dramatized ransomware payment waste, then positioned proactive frameworks as efficient alternatives

When you understand the strategic pattern, you can spot these opportunities before your competitors do.

What this means for your work.

Whether you're a copywriter or marketing leader, strategic intelligence changes how valuable you become:

For copywriters: Instead of just knowing what to write, you understand why it works. You become the consultant who can recommend strategy, not just execute tactics.

Also, you'll learn how to speed up your research in product/businesses so you can get to your creative "ah-ha" moments faster.

For marketing leaders: You can confidently present strategic approaches based on proven patterns across industries, not just gut feelings or single case studies.

The intelligence you'll receive.

Starting next week, each Strategy Signal will give you:

1. One successful campaign from the last 8 weeks with full strategic breakdown
2. Multi-AI analysis showing different strategic perspectives on why it worked
3. Cross-industry examples of the same pattern succeeding elsewhere
4. Confidence indicators telling you when and where the pattern applies
5. Strategic questions to help you evaluate opportunities in your own context

All in 6 minutes of reading.

A quick example of what's coming.

Next week, I'm analyzing how a B2B software company generated 40% more leads by breaking every "logical buyer" rule.

The strategic pattern reveals a shift happening across multiple industries that most marketers are missing.

The three AIs disagreed on why it worked, and that disagreement revealed something fascinating about B2B buyer psychology that applies far beyond software.

You'll see the complete analysis, the cross-industry applications, and the strategic framework you can use to evaluate similar opportunities.

Ready for strategic thinking?

This isn't about abandoning what you know.

It's about elevating how you think about marketing challenges.

Understanding strategic patterns makes every copywriter more consultative and every marketing leader more confident.

The tactics change constantly.

The strategic patterns behind success are far more durable.

See you next week for your first strategic intelligence briefing.

Fellow traveler on this path,

Matt Heyn
Point of Contact and Copywriter for VyB​

Chief Editor of "The Strategy Signal: See What Works" newsletter.

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P.S. If you're wondering "Will this actually help me write better copy?" the answer is absolutely yes.

Understanding why successful campaigns work at a strategic level makes you exponentially better at adapting those insights to your specific situation.

Strategy informs tactics, not the other way around.

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