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The Strategy Signal

Copywriting with AI is officially dead (Strategy Signal lives)

Published 5 months ago • 2 min read

Welcome to The Strategy Signal

​

Today we'll be talking about...

Copywriting with AI is officially dead (Strategy Signal lives)

And your preview arrives Tuesdays

Welcome to The Strategy Signal

Today marks the official evolution.

"Copywriting with AI" becomes "The Strategy Signal: See What Works."

Over the past two emails, I've shared why I'm making this transition and what strategic intelligence means for your work.

Now it's time to deliver on that promise.

What you can expect every week.

Starting next week Tuesday, you'll receive strategic intelligence briefings that make you more valuable in every client conversation and strategic decision:

📊 One Campaign Deep Dive​
Recent successful campaign with complete strategic breakdown

🧠 Multi-AI Strategic Analysis​
Insights from ChatGPT, Claude, and Gemini showing different strategic perspectives

🔄 Cross-Industry Pattern Recognition​
How the same strategic approach succeeds in 2-3 different sectors

⚡ Signal Strength Assessment​
Confidence indicators: when the pattern works and when it doesn't

🎯 Strategic Application Framework​
Questions to help you evaluate opportunities in your own context

All delivered in 6 minutes of strategic reading.

This Friday: April's Empathy Trojan Horse

Your first strategic briefing analyzes how April outmaneuvered J.P. Morgan and fintech giants at Money20/20 by solving attendees' sleep deprivation instead of competing on booth size and sponsorship dollars.

The strategic pattern?

"The Empathy Trojan Horse".

This reveals how challenger brands can use contextual problem solving to bypass marketing filters and create genuine competitive advantages.

You'll see exactly how this pattern transfers to

  • healthcare conferences and
  • enterprise software events,
  • plus the framework for identifying similar opportunities in your industry.

The Intelligence Vault is coming.

For those who want to go deeper,

I'm building a strategic intelligence library with:

  • Complete multi-AI research data
  • Video commentary on strategic implications
  • Implementation frameworks and assessment tools
  • Searchable pattern database across industries
  • Creative Ad Breakdowns!

Think of it as having a strategic research team in your corner.

A note about our community.

Whether you're a copywriter serving clients or a marketing leader making strategic decisions, you're now part of a community focused on strategic thinking rather than just tactical tips.

This means higher-level conversations, pattern recognition across industries, and insights that help you become the consultant or leader who spots opportunities others miss.

I'll also create a copywriting with Ai course soon.

This will take all the prompts created in the last year and present them in a workflow that beginners in copywriting can use.

Ready for strategic intelligence?

The transition is complete.

Your first strategic briefing arrives next Tuesday.

No more copywriting formulas.

No more AI prompting techniques.

Just strategic intelligence that makes you more valuable in every professional conversation.

Welcome to The Strategy Signal.

Matthew Heyn

Now Your Personal Marketing Research Assistant
& Point of Sale & Copywriter at VyB​
​

P.S.

I've updated everything to reflect this evolution:

  • the newsletter name,
  • my profiles, and
  • the content focus.

If you know other copywriters or marketing leaders who'd benefit from strategic intelligence rather than more tactical content, feel free to forward this.

The signup is at My Kit Profile here. ​

​

When you're ready here are 2 ways I can help you:

  1. Main service for CMOs and Marketing Directors:

If you’re tired of:

  • Waiting weeks for agency copy or fails to convert
  • Agencies taking forever
  • Managing 5 vendors when what you really need is an All-in-One Turn-Key Agency

​Grab one of the remaining spots now for a free discovery call. ​

If you don't get 3 actionable insights on your brand story or business, I'll connect you with another agency that can.

No pitching, no sales call. Just auditing your business and providing 3 insights.

2. Need Inspiration?

​Click here to get daily LinkedIn videos and posts on copywriting and marketing strategies from a Senior Copywriter.

​Click here to follow my LinkedIn account for new lead magnets and fresh daily posts.

​

​Unsubscribe | Update your profile​

Every explorer's journey is their own.
Continue discovering, or part ways.

The freedom is always yours.

The Strategy Signal

See What Works

Fractional CMOs and VP-level marketers get weekly strategic intelligence: winning campaign analysis through 3 AI models, cross-industry patterns, and 4-6 minute executive briefings that accelerate decision-making.

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