The character made of toxic waste who won't drink soda and the $333M water brand it helped build

The Borrowed Authenticity Playbook

The character made of toxic waste won't drink soda. That irony drove $333M in water sales on a sub-$5M campaign budget. I built a free GPT that runs the Borrowed Authenticity diagnostic on your brand and tells you whether your audience would recognize the cultural connection without being told.

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